Branding
Terra Textil
To be creative is to be interdisciplinary
I started to work with Terra Textil trough BHills Design as a short contract, and later the company became a full-time client. A few months after we start working together on a monthly bases, I couldn't believe that design wouldn't be our work. I build the brand scope, created assets and all the information necessary for the brand guideline, I develop a system for the sales team and their training. The main channeling was to create the Marketing department in the company in-house with a creative point of view.
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From a business point of view, It was better for me to keep everything under BHills Design. However, when I assigned the contract with Terra Textil we set up a few goals, and of them, it was to bring the company brand to a high level and I knew from there, they needed a marketing department with a creative on-site. My prior it was brought to the company what they need it, so I did it.
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Autumn/Winter
Spring/Summer
Brochures
and
Design Events
During the period in which I worked with Terra Textil, I showed how important it is for a fashion company to talk more with their customer and understand their desires as I prepared for the season a big launch and I introduce press kits for those events before became a trend.
In the beginning, I started small as any company would when trying something new, but now, years after leaving the company, I can see Terra Textil making these season events even bigger. I am so proud to be the person who started that.
PRESS KIT
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