Hey, I am Bianca
Product Designer specialising in accessibility, complex systems, and digital transformation
I design user-centered products across banking, aviation, and e-commerce—simplifying complex journeys and creating scalable, accessible experiences that balance user needs with business goals.
How I work
I approach product design through research, systems thinking, and continuous iteration.
My focus is on simplifying complexity, improving usability, and delivering solutions that are both intuitive for users and effective for the business. I collaborate closely with product managers, engineers, and stakeholders to translate complex requirements into clear, user-centered outcomes.
PTSB
Turning a complex dispute process into a clear, accessible user journey
Redesigned the dispute journey to turn a complex and fragmented support flow into a clearer, more accessible experience. Through research, journey mapping, and accessibility-focused design, I enabled customers to find the right information faster and navigate disputes with greater confidence.
Role: UX / Product Designer
Focus: Accessibility · Service Design · User Journeys
Designing a multi-platform inflight entertainment ecosystem
Leading the shift from physical retail to scalable e-commerce
Flight Mobile Booking
Simplifying the flight booking journey from search to checkout
Redesigned the flight booking journey to simplify complex user flows and improve usability from search to checkout. This case study highlights my end-to-end design process, combining research, journey mapping, and prototyping, alongside the exploration of AI tools to enhance decision-making.
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Role: Product Designer
Focus: Process project, UX Process · Interaction Design · Prototyping
Let's admit that if the Sun revolves around the Earth or the Earth around the Sun, this is a mere matter of design.
–Vilém Flusser
Get in Touch
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Email: bybabhi@gmail.com