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Inflight Dubliin
Inflight Entertainment
Designing connected experiences in a fragmented inflight ecosystem
At Inflight Dublin, I worked on redefining how inflight entertainment products are created, managed, and experienced across internal teams, airline clients, and passengers. The project aimed navigating a highly specialised and unfamiliar domain, quickly building context, and translating complexity into scalable, user-centered solutions across multiple touchpoints.
Project Overview
Inflight entertainment is a complex ecosystem involving multiple stakeholders—internal teams, airline clients, and passengers—each with different needs, expectations, and constraints.
At Inflight Dublin, the process of creating and delivering entertainment experiences was fragmented across tools and workflows. This created inefficiencies internally, limited flexibility for clients, and resulted in inconsistent passenger experiences.
The opportunity was to design a more connected and scalable system that improves efficiency, increases client control, and delivers a better end-user experience.
Research
and Discovery
Using research and systems thinking to align multiple user groups into one cohesive product
I approached this challenge by breaking down the ecosystem and understanding each user group independently, while designing for a unified experience.
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User Research Across Stakeholders
Conducted research with internal teams, airline clients, and passengers to understand workflows, needs, and pain points across the full product lifecycle.
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Problem Framing & System Mapping
Identified fragmentation across tools and processes, and redefined the problem as a system-level challenge rather than isolated user flows.
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Product Structuring & Strategy
Developed a framework that separates the experience into three connected platforms while maintaining consistency and scalability.
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Iterative Design & Validation
Explored and refined solutions through prototyping and feedback, ensuring usability across both B2B and B2C contexts.
Problem Framing
A scalable, multi-platform inflight entertainment system
The solution was structured into three interconnected product layers:
1
INTERNAL PLATFORM
A tool designed to support internal teams in creating and managing inflight entertainment plans more efficiently, reducing manual effort and improving workflow consistency.
2
CLIENT
PLATFORM
A dedicated interface for airline clients, enabling them to browse, curate, and select content—bringing transparency and flexibility into the decision-making process.
3
PASSENGER
EXPERIENCE
A customizable, white-label interface tailored to each airline, delivering a seamless and intuitive entertainment experience aligned with different brands and passenger expectations.
Design Execution
I translated this system into scalable design solutions by:
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Structuring complex workflows into clear user flows
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Designing modular interfaces adaptable across multiple clients
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Ensuring consistency across platforms while allowing customization
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Balancing usability with technical and business constraints
Flow diagram
Building on research insights, I identified critical friction points in the existing process. I then developed a flow diagram to explore key scenarios and define the integration between the three core systems.
The example illustrates the early stage of this work, focusing on designing a product that facilitates efficient and scalable communication between Inflight Dublin and its clients.
Sketch 1
Sketch 2
Sketch 4
Sketch 1
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Sketches
Additional Context
Due to confidentiality, internal tools are not publicly displayed.
Selected outputs, including client and passenger interfaces, are available through prototypes and demonstrations.
Play the video and enjoy!
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